The mission and goal is to help people who have the same problem as me. I struggled with skin for so long. Now that I’ve figured out what works I decided to share with people and there’s quite good reviews. It brings joy to my heart to see my products work for people because I know how it feels to have skin problems.

I wanted to do things that others considered difficult, and to take advantage of opportunities that others passed up as difficult. In companies I’ve worked for, I always quickly reached a glass ceiling and I knew that my curiosity and my inner geek would always be in search of nurturing me with more knowledge and experience. When you focus first on the purpose and then on monetizing it, the equation changes. When a problem represents a challenge and your actions reflect a solution, resilience increases. When each step leaves a green mark on the world and a smile on people, the perspective is different.

I was a professional dancer for 10 great years and that’s what I always wanted to pursue. Dance is not just an art for me - it’s my passion. While taking care of the website and marketing requirements for my dance company, I got this job opportunity at Hogarth (a WPP company) as a Software Engineer which I never wanted to take. However, I never said no to any opportunity, and like many others, my family wanted me to have a stable career. So I attended the interview, got selected, and that’s where my journey in this industry began. Leaving dance was a very big deal for me so I made a promise to myself that I would do the job for 6 months and if it did not feel fine to me, I would return to dance; and if I chose this [industry], then I was not going to do a 9-5 the whole of my life. I would learn and then start my own agency. Well, interestingly enough, after 6 months I was in love with this!

When I was a kid when my mother would relax my hair; I would cry from the relaxer burning my scalp and she would say “pretty hurts my child” and continue. I got used to healing the scalp burns after every relaxer treatment. Four years ago, I decided to cut my relaxed hair to grow my afro and that’s when I realized that I did not know anything about my natural hair - from products to use to maintaining it. I then started my natural hair journey through trial and error and lot of research. I got good feedback about my hair, people started asking what I did and what products I used. Initially, I only wanted an organic skincare manufacturing business but after my natural hair journey, I decided to start with haircare.