We started Triciclo as a social media agency - that was the real goal, but fortunately, we pivoted right on time when we saw that the social media market was completely saturated and yet saw a huge opportunity in the e-commerce field. Mexico was lightyears away from the US e-commerce scene at the time. I feel like I started at 25 because I had nothing to lose at the time, and that is when I met my business partners (which made sense).
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