I was driven by the fact that I could see international companies were coming to Zambia trying to implement international marketing strategies without any kind of knowledge or understanding of Zambia (and there are honestly no books that cover such a diverse existence). So I went back to studying online with the University of Liverpool where I graduated with my MSc in Global Marketing. With the knowledge I then had, I decided to open up my own marketing & advertising consultancy and to help international companies adapt their strategies to suit the Zambian market.
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